Approximate previous website size before the rebuild.
CLICKIN INTERNAL CASE STUDY
PLATFORM ENGINEERING
Rebuilding Clickin from a heavy WordPress platform into a lightweight custom PHP system.
A ground-up platform migration that dramatically reduced the website footprint, expanded the feature set and created a stronger technical foundation for performance, search and long-term product development.
330 MB
Previous website footprint
9.72 MB
Current website footprint
98 / 98
Homepage performance — mobile / desktop
01 / THE STARTING POINT
The old platform had become heavier than the product needed.
Clickin's previous website ran on WordPress. As the platform evolved, more pages, systems, interactions and custom functionality were added. The result was a much larger technical footprint than the new product architecture required.
Performance scores recorded across the previously tested pages.
The platform we replaced with a custom PHP architecture.
02 / THE REBUILD
We did not simply redesign the interface. We rebuilt the platform.
The WordPress installation was migrated into a custom PHP architecture designed around Clickin's actual requirements. The rebuild gave the platform tighter control over markup, assets, page logic, reusable components, metadata and performance.
At the same time, the website's functionality was substantially expanded with new custom features and experiences. The goal was not to make a smaller website; it was to make a more capable platform without carrying unnecessary weight.
01
Architecture
Custom PHP structure with direct control over page output and reusable systems.
02
Performance
Lower asset weight, tighter delivery and a substantially smaller overall footprint.
03
Search
Semantic structure, metadata, canonical URLs, structured data and local relevance.
04
Product
More room for custom functionality without being constrained by the old stack.
03 / VERIFIED RESULTS
A lighter platform, with stronger measured performance.
The current PHP platform was re-tested through Google PageSpeed Insights on October 9, 2026. The evidence below shows representative before-and-after comparisons from the same areas of the website.
EVIDENCE 01
Homepage — Mobile
84
→
98
Performance
EVIDENCE 02
Homepage — Desktop
89
→
98
Performance
EVIDENCE 03
Services — Mobile
81
→
97
Performance
EVIDENCE 04
Services — Desktop
79
→
97
Performance
EVIDENCE 05
Blog — Mobile
71
→
95
Performance
04 / PLATFORM-WIDE SNAPSHOT
The improvement was not limited to one page.
Representative evidence shows the new platform consistently operating in the green performance range. Additional tested pages and their complete reports are retained as supporting documentation.
Page / device
Before
After
Current technical SEO
Homepage / Mobile8498100
Homepage / Desktop8998100
Services / Mobile8197100
Services / Desktop7997100
Blog / Mobile719592
*
PageSpeed scores are lab measurements and can vary between runs. The table reflects the supplied before reports and the latest October 9, 2026 reports used for this case study. The technical SEO score is an automated Lighthouse signal, not a guarantee of search rankings.
05 / THE BIGGEST ENGINEERING WIN
330 MB became 9.72 MB.
The rebuilt platform is approximately 34× smaller by the supplied website-size measurements. That reduction happened while the product gained a substantially larger custom feature set.
BEFORE
330
MB
AFTER
9.72
MB
06 / LOCAL SEARCH FOUNDATION
Built with Thane and Navi Mumbai in the map.
The rebuilt Clickin platform is structured to communicate local relevance naturally, rather than stuffing city names into every page. The content architecture, metadata, headings, internal linking and structured data create a foundation for searches connected to web design and web development across the region.
Mumbra
Thane
Shilphata
Navi Mumbai
Vashi
Kalyan
Dombivli
Kopar Khairane
Ghansoli
Airoli
Rabale
Local-first relevance for businesses looking for professional website design and development close to home.
A broader city-level target for businesses comparing digital agencies, website developers and growth partners.
Regional coverage extending into Vashi and surrounding commercial hubs without compromising natural copy.
07 / TECHNICAL SEO
Performance and search were treated as one system.
The rebuild established a stronger technical foundation: semantic HTML, clean metadata, canonical URLs, Open Graph data, structured data, responsive layouts, optimized assets, internal navigation and location-aware content architecture.
01Semantic architecture
Clear page hierarchy and content relationships.
02Metadata system
Page titles, descriptions, canonical URLs and social metadata.
03Structured data
Organization, WebPage, CreativeWork and breadcrumb signals.
04Local relevance
Natural geographic context for Thane, Mumbra, Navi Mumbai and Vashi.
08 / GOOGLE SEARCH CONSOLE
The platform is now connected to a measurable search foundation.
Search Console provides the real-world visibility layer beyond lab-based PageSpeed testing. The latest snapshots supplied for this case study show ongoing organic impressions and clicks for Clickin.
LAST 28 DAYS
912
Impressions
LAST 28 DAYS
47
Clicks · 5.2% CTR
LAST 3 MONTHS
4.49K
Impressions
LAST 3 MONTHS
137
Clicks · 3.1% CTR
09 / WHAT ACTUALLY CHANGED
More capability without carrying the old weight.
The migration was not an exercise in removing features to chase a score. It was an architectural reset: the platform gained substantially more custom functionality while its measured footprint dropped from 330 MB to 9.72 MB.
That gives Clickin a cleaner base for future services, landing pages, case studies, search-focused content and product experiences across Thane, Mumbra, Navi Mumbai, Vashi and the wider service region.
CLICKIN / PLATFORM TRANSFORMATION
A stronger foundation for what comes next.
From a 330 MB WordPress installation to a 9.72 MB custom PHP platform — with expanded functionality, verified performance and a technical foundation built for continued search and product growth.
A rebuild we can measure, inspect and keep improving.
This project was built for our own platform, so every performance decision was made against a real production requirement: make Clickin more capable, more maintainable and dramatically lighter at the same time.